Sweden is a land of immense natural beauty, fascinating history, and a vibrant mix of culture, making it a top destination for travelers of all kinds. Whether you’re drawn to its modern cities, the vast wilderness of Lapland, or its charming coastal towns, there’s something in Sweden for everyone. From world-class museums and historic castles to breathtaking fjords and the magical Northern Lights, this Scandinavian nation has it all. In this expanded guide, we’ll explore the 20 best places to visit in Sweden, giving you an in-depth look at the country’s top attractions, and why they should be on your travel bucket list. Let Europe Travel Bureau guide you on an unforgettable journey through Sweden!

1. Stockholm: The Capital of Scandinavia

Stockholm, often called the “Venice of the North,” is spread across 14 islands connected by over 50 bridges. It offers a perfect blend of old-world charm and modernity. Begin your visit in Gamla Stan (Old Town), one of the best-preserved medieval city centers in Europe. Wander through its narrow, cobblestone streets and marvel at the colorful 17th- and 18th-century buildings.

Don’t miss the Royal Palace, one of the largest palaces in the world still in use by a monarch. After exploring the past, visit the Vasa Museum, home to a 17th-century warship salvaged from the bottom of the sea. Stockholm also boasts incredible modern attractions like the ABBA Museum and the Fotografiska Museum for photography lovers. End your day with a boat tour through the Stockholm Archipelago, where thousands of islands await exploration.

2. Gothenburg: Sweden’s Trendy West Coast

Sweden’s second-largest city, Gothenburg, is a laid-back, coastal hub known for its world-class seafood, canals, and charming neighborhoods. As a city that’s big on culture, you’ll find some of the country’s best museums here, like the Gothenburg Museum of Art, featuring works by Scandinavian masters.

A must-see attraction in Gothenburg is Liseberg, one of Europe’s best amusement parks. The city’s relaxed vibe is also perfect for those looking to enjoy scenic walks through Slottsskogen Park or hop on a boat to the nearby Southern Gothenburg Archipelago, where car-free islands await exploration.

Gothenburg is a foodie’s paradise. Make sure to visit Feskekôrka, the fish market housed in a church-like building, to sample fresh seafood delicacies like shrimp and oysters. The annual Gothenburg Culture Festival draws visitors with music, art, and food from all over the world.

3. Malmö: Gateway to Denmark

Connected to Copenhagen by the impressive Øresund Bridge, Malmö is Sweden’s multicultural hub, blending old and new seamlessly. The historic Lilla Torg square is the perfect place to grab a coffee and people-watch, while the Turning Torso, an architectural marvel, is a symbol of the city’s modern edge.

For history buffs, Malmö Castle offers insights into Sweden’s rich past, while eco-conscious travelers will appreciate the city’s commitment to sustainability. Western Harbour, an eco-friendly district, is perfect for a stroll by the sea, and Ribersborg Beach is ideal for sunbathing and swimming in summer.

Malmö’s proximity to Copenhagen makes it a great base for exploring both Sweden and Denmark in one trip. A day trip to Copenhagen is just a short train ride away, offering the opportunity to experience two countries with ease.

4. Visby, Gotland: A Medieval Masterpiece

Visby, located on the island of Gotland, is one of Sweden’s most enchanting destinations. A UNESCO World Heritage Site, Visby is famous for its well-preserved medieval city walls, ancient church ruins, and its role as a trading hub during the Hanseatic League era.

Stroll through Visby’s winding streets lined with colorful, historic houses, and visit St. Mary’s Cathedral for a glimpse of Gothic architecture. The Gotland Museum offers fascinating exhibits on Viking and medieval history. In summer, the city comes alive during Medieval Week, where visitors can enjoy reenactments, markets, and jousting tournaments.

The island of Gotland itself is a natural paradise, offering beautiful beaches, limestone formations like Rauks, and scenic countryside perfect for cycling and hiking. It’s also a great spot for a tranquil getaway, with cozy cafes and artisan shops.

5. Kiruna: Northern Lights and the Ice Hotel

In the far north of Sweden, Kiruna is a gateway to the Arctic and the world-famous Ice Hotel in Jukkasjärvi. Every winter, artists from around the world come to sculpt this incredible hotel entirely from ice and snow, and staying here is a once-in-a-lifetime experience.

Kiruna is also a top destination for seeing the Northern Lights. Between September and March, visitors can witness this breathtaking natural phenomenon dancing across the night sky. In the summer months, experience the Midnight Sun, when the sun doesn’t set for weeks, offering a unique 24-hour daylight experience.

Outdoor enthusiasts will love Kiruna for its proximity to Abisko National Park and the start of the Kungsleden Trail, one of the most famous hiking routes in Sweden.

6. Abisko National Park: Aurora and Wilderness

Located in the heart of Swedish Lapland, Abisko National Park is a must-visit for nature lovers. The park is renowned for its crystal-clear skies, making it one of the best places in the world to view the Aurora Borealis (Northern Lights). During winter, you can also enjoy snowshoeing, dog sledding, and cross-country skiing.

In summer, the park transforms into a lush green landscape, with the midnight sun allowing endless daylight for hiking the Kungsleden or visiting Abisko Canyon. Abisko is also home to Mount Nuolja, which offers breathtaking panoramic views of the surrounding mountains and valleys.

7. Sarek National Park: The Ultimate Wilderness Adventure

For those seeking true adventure, Sarek National Park is one of Sweden’s wildest and most remote areas. This national park is part of the Laponian Area, a UNESCO World Heritage Site, and is a haven for experienced hikers and outdoor enthusiasts.

With no marked trails or visitor centers, Sarek offers a rugged wilderness experience where you can explore glaciers, deep valleys, and towering mountains. The park is home to some of Sweden’s highest peaks and is one of the few remaining places in Europe where you can find true solitude and untouched nature.

8. Uppsala: A Journey Through Sweden’s Past

Just an hour north of Stockholm, Uppsala is one of Sweden’s oldest cities and is steeped in history. The city is dominated by the towering Uppsala Cathedral, the largest in Scandinavia, which houses the tomb of Gustav Vasa, the founder of modern Sweden.

Uppsala is also home to one of Europe’s oldest universities, and the city’s rich academic heritage is reflected in its many museums and cultural institutions. Visit Gustavianum, the university’s oldest building, which houses ancient Viking artifacts and a famous anatomical theatre.

For a taste of Viking history, head to Gamla Uppsala, an ancient burial site with large royal mounds where Swedish kings are said to be buried. It’s one of Sweden’s most significant archaeological sites.

9. Öland: Sweden’s Summer Island

The island of Öland is a favorite summer destination for Swedes, offering endless beaches, historic windmills, and a UNESCO World Heritage landscape. The island is connected to the mainland by a long bridge from Kalmar, making it easily accessible.

Öland is famous for its Borgholm Castle, a medieval fortress with panoramic views over the surrounding landscape. The island’s southern part is home to Stora Alvaret, a unique limestone plain that has earned Öland its UNESCO status due to its rich biodiversity and rare flora.

In summer, Öland becomes a lively destination with beachgoers, cyclists, and nature lovers flocking to its shores. The island’s cultural festivals, charming villages, and sandy beaches make it a perfect retreat for those looking to unwind.

10. Kalmar: History on the Baltic Coast

Located on Sweden’s southeast coast, Kalmar is a city brimming with history. Its crowning jewel is the Kalmar Castle, a Renaissance fortress that played a pivotal role in Swedish and Nordic history. The castle is well-preserved, and visitors can explore its lavish interiors and exhibitions on medieval life.

Kalmar is also a vibrant coastal city, offering beautiful views of the Baltic Sea, charming old streets, and access to the nearby island of Öland. The city’s Kalmar Cathedral and historic buildings reflect Sweden’s architectural heritage, while its lively harbor is perfect for a summer stroll.

11. Drottningholm Palace: Sweden’s Royal Residence

A UNESCO World Heritage Site, Drottningholm Palace is the private residence of the Swedish royal family and is located just outside Stockholm. This beautiful Baroque palace is often compared to Versailles in France and is open to the public year-round.

Explore the palace’s lavishly decorated rooms, the stunning gardens, and the Drottningholm Court Theatre, one of the oldest still-operating theaters in Europe. Visitors can take a boat tour from central Stockholm to the palace, offering a scenic journey along Lake Mälaren.

12. Jokkmokk: Sami Culture and the Arctic Circle

The small town of Jokkmokk is an important center for Sami culture and is located just north of the Arctic Circle. Every February, the town hosts the Jokkmokk Winter Market, a tradition that has been held for over 400 years, where you can learn about Sami traditions, crafts, and reindeer herding.

Jokkmokk is also a gateway to Laponia, a UNESCO World Heritage Site that encompasses several national parks, including Sarek, Padjelanta, and Muddus. Whether you’re interested in learning about indigenous cultures or exploring the wilderness of northern Sweden, Jokkmokk is a unique destination.

13. Skåne: Sweden’s Southern Paradise

The southern region of Skåne is often referred to as Sweden’s garden, known for its rolling farmland, quaint villages, and stunning coastlines. Skåne is home to several castles, including Sofiero Palace and Trollenäs Castle, and offers beautiful landscapes perfect for cycling and hiking.

The region’s capital, Malmö, is a vibrant city with a strong multicultural influence, while Ystad is a charming town known for its half-timbered houses and cobblestone streets. Skåne is also famous for its culinary scene, with farm-to-table restaurants serving up fresh, local produce.

14. Åre: Sweden’s Premier Ski Resort

Located in the Jämtland region, Åre is Sweden’s most famous ski resort and a haven for winter sports enthusiasts. With over 100 ski runs and a lively après-ski scene, Åre attracts visitors from all over Europe. In addition to skiing, you can try snowboarding, snowmobiling, and even ice climbing.

In summer, Åre transforms into an adventure sports paradise with mountain biking, hiking, and paragliding. The town is also home to several gourmet restaurants, making it a great destination for foodies.

15. Fjällbacka: Coastal Beauty and Crime Novels

The picturesque village of Fjällbacka on Sweden’s west coast is famous for its rugged beauty and its association with Swedish crime writer Camilla Läckberg. Fans of her novels can take a guided tour of the village and the surrounding area, visiting locations featured in her books.

Fjällbacka’s coastal setting makes it a popular spot for boating, kayaking, and seafood dining. Don’t miss a hike up Kungsklyftan, a dramatic gorge with stunning views over the archipelago.

16. Gävle: Sweden’s Christmas City

The city of Gävle in central Sweden is known for its long tradition of building the Gävle Goat, a massive straw goat that is erected each year before Christmas. The goat has gained international fame, partly due to its unfortunate history of being burned down by vandals.

Aside from its festive traditions, Gävle is a charming city with museums like the Swedish Railway Museum and the Gävleborg County Museum. It’s also a great base for exploring the nearby Furuvik Zoo and Amusement Park and Älvkarleby waterfall.

17. Sigtuna: Sweden’s Oldest Town

Founded in the late 10th century, Sigtuna is Sweden’s oldest town and a must-visit for history lovers. Located near Stockholm, this small town is full of Viking history, including rune stones and ruins of ancient churches.

Sigtuna’s quaint streets are lined with wooden houses, boutique shops, and cafes, making it a perfect day trip from Stockholm. Don’t miss a visit to St. Mary’s Church and the Sigtuna Museum, which offers insight into the town’s Viking past.

18. Lund: A University Town with History

Lund, located in southern Sweden, is home to one of Scandinavia’s oldest universities and has a vibrant student atmosphere. The town’s medieval streets are lined with historic buildings, including the impressive Lund Cathedral, which dates back to the 12th century.

Lund is also known for its botanical garden and several museums, including the Kulturen Museum, an open-air museum showcasing Swedish life throughout the centuries. The town’s lively cultural scene makes it a great destination for both history buffs and young travelers.

19. Västerås: A City of Lakes and Castles

Located on the shores of Lake Mälaren, Västerås is a city with a rich history dating back to Viking times. The city is home to Västerås Castle, which offers stunning views over the lake, as well as Anundshög, Sweden’s largest burial mound from the Viking era.

Västerås is also a gateway to the Archipelago of Lake Mälaren, offering opportunities for boating, fishing, and island hopping. The city’s proximity to Stockholm makes it a great destination for a day trip or a relaxing weekend getaway.

20. Karlskrona: A Naval Heritage Site

Located on Sweden’s southeast coast, Karlskrona is a UNESCO World Heritage Site and one of the country’s most important naval bases. The city’s rich maritime history is reflected in its well-preserved architecture, including the Admiralty Church and the Karlskrona Naval Museum.

Karlskrona’s archipelago is one of Sweden’s most beautiful, with over 1,500 islands offering stunning views and opportunities for sailing and kayaking. The city’s lively harbor and historic streets make it a perfect blend of nature and culture.


From the cosmopolitan allure of Stockholm to the wilderness of Lapland, Sweden offers an incredible array of destinations for every type of traveler. Whether you’re interested in Viking history, outdoor adventures, or modern Scandinavian design, Sweden is a country that delivers unforgettable experiences. Let the Europe Travel Bureau guide you through these 20 amazing destinations and help you craft the perfect Swedish adventure.

Ready to explore Sweden? Contact us at Europe Travel Bureau to plan your trip today!